Posted in personal, The Wired Mom
November 16, 2010

How search engines actually work.

This post is prompted by an “editorial” piece from PopEater, where the author was shocked that when he searched for Mila Kunis and Natalie Portman that it took ages to get past links that weren’t about their love scene in Black Swan.

Whining about how difficult it was to find anything that wasn’t about the scene, he essentially blamed Google for foisting smut upon us all.

Sorry Matthew Shepatin, but it’s not Google’s fault. First, any search engine’s results (not just Google) are based on ranking links by what other people click on when they use that same search term. So when you type anything into any search engine you’re up against people whatever anyone else was looking for. You’re also up against people who’ve paid to promote their site’s ranking- but in this case, I doubt that was a factor.

His second issue was his search term. Searching for Mila Kunis and Natalie Portman, it’s going to look for the most popular results with the two names. Which odds are will be about Black Swan (and given the media, focus on the love scene), not their upcoming projects.

Third, he never mentions attempting to change his search terms when he saw that he was just getting pictures of the sex scene. Which realistically is the best thing to do. All he had to do was start using -term (inserting whatever word he wanted excluded from the search) to help narrow it down. But really, since he said he was going to write about their next films and their similar plots… he probably should have searched each actress coupled with the title of their next film.

Of course, he rather cleverly made sure that his post is now one of the top results for “Mila Kunis and Natalie Portman.” Which more likely than not, was more of his goal than trying to convince you all that Google is interested in peddling smut to you.

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