Narciso Rodriguez for Kohls. My thoughts.

by , under advertising, personal, Pirate

I’ve blogged about my body and about my health issues. (For those new here, I’m petite, very thin- and naturally so. Sounds like a dream, but there are a lot of health issues that come along with being underweight- and just as much scrutiny from people from assume that I’m thin because of eating disorders. Wouldn’t wish it on anyone.)

I am a huge fan of diversity in body shapes, and of fashion, too. So mark me surprised by this ad for the Narciso Rodriguez collection at Kohl’s.

I saw it, and actually had to rewind to watch it again.

In most of the outfits, the models are actually so thin that the clothes hangs off them. We aren’t talking about things draped off a woman’s silhouette. It’s color block dresses that are cut for breasts and curves that aren’t there.

And I’m someone who is thin and embraces her shape. I am comfortable with my bony shoulders and particularly sharp hip bones- that’s my body. I try to be as healthy as I can- I eat well and I exercise.

But this commercial proves that the fashion industry is deluded. In high fashion, they try to say that models need to be thin to show off the clothing better- but in this case, the clothes fit so badly that I wouldn’t even want to go into Kohl’s to see how it actually DOES fit. Not to mention that I don’t want to support a company that would greenlight an ad like this- an ad that clearly enforces an unhealthy ideal.

Am I alone in seeing this?

Update: Googling found this “lookbook” of images that they released of the collection. While the models aren’t as thin- I’m still not sure it’s much of an improvement. I still don’t get much of a feeling how the clothes look on real women.