This is Halloween (and PR done right)

by , under Mom, personal, Pirate

Happy Halloween! In case you don’t follow me on Twitter, Tumblr or “the book” – here’s a picture of my kidlets.

This was how our day started. The skies were chilly, and the fog was thick. Sort of the perfect weather to start off Halloween with!

So far we’ve had a busy day. TheBoy took the Oldest Kidlet’s costume parade, and I took the Little Kidlet’s (since I was also helping out with his class’ Halloween party- to help his teachers feel more comfortable with the allergies). So I was at one school all morning, and then picked up the Oldest Kidlet from school and went right back for Parent-Teacher Conferences. Phew!

I’m getting a breather while the kidlets visit their local great-grandparents.

As I was writing this, I got an email from LOFT (Of the Ann Taylor family of stores, Ann Inc, actually) called “We Hope You’re Safe & Sound”. As I’ve seen a lot of companies try to capitalize on the aftermath of Hurricane/Tropical Storm Sandy… I braced myself. And this is what I saw (click to see it full time).

They sent out an email with that message from their CEO- which not only offered their sympathy to those affected, it advised their customers that they’re based in NY and Connecticut and are also affected, and reassured us that their focus isn’t just on getting their business back up and running, but to ensure the safety and well-being of their associates.

Now that is how you handle PR.

Not like the Gap, which had this to say (I have to use my tweet, because they deleted the original tweet):

Yeesh.

Have a Happy Halloween everyone- and be safe!