I should say up front that I like Keurig. My parents have a couple (my dad uses one at work) and we used it over Christmas. Everyone enjoyed getting to have what they wanted- from my tea to particular blends of coffee.
And yes, my eco friendly parents have the reusable cups that they use for both tea and coffee at home.
But the ads…
I’m sure you’ve seen them. There are two adults and a kid in the kitchen. The adult that isn’t the mother asks about how the Keurig works, and the child answers with an imaginative story.
“Actually,” the parent says with their child a foot away. “I just push this button.”
Talk about horrible parenting. That’s right, strike down your child’s creativity to prove that you know everything!
The saddest part is that it only required a slightly different line by the parent to get the message across without making it seem like only insensitive parents own Keurigs.
“And to think,” the parent says with a knowing smile. “That happens when I push this button.”
To whatever agency made the Keurig ads, feel free to send me a check for that one.