I suppose I should explain the title of the post. Everyday I drive past a bus stop with ad space on the shelter. If there’s a movie being advertised, without fail, the movie advertised will be a flop.
Don’t believe me? Here’s the list of movies from the last couple years.
Red Riding Hood
Typically, the movie is either not very good or will underperform. Now, across the street? That one gets all the good movies- it had The Hobbit, Amazing Spider-Man, Avengers…
The billboard sees all.
They put up a new one last week. Can’t say I’m surprised by it either- Jack the Giant Slayer. I have absolutely zero interest in it, and there hasn’t been anything in the commercials to really suck me in.
I’m sure that part of it is that it’s in a strange visibility area. So even though traffic goes by, they don’t always get to see it. It’s probably a lot cheaper.
But what do you think? Coincidence- or have I found a good indicator about movies to avoid?