Posted in personal, The Wired Mom
November 17, 2011

Is Klout Still Relevant?

In this space, I’ve talked about Klout’s change to their algorithm. For a lot of social media types, it’s been disastrous- since companies who hired them wanted to know their personal Klout scores to use as a gauge of effectiveness.

Then it came out that Klout created shadow profiles for you if someone you’re connected to is on Klout. Say you’re a friend of mine on a social network. When I use Klout, in order to discover if you helped or hurt my score, it calculated your score even though you aren’t actually on Klout. And it doesn’t just spider and then dump the data- no, it actually creates a full profile that’s just waiting for you to join. If you don’t want them to have your data, you can opt-out.

I’ve long giggled at my Klout topics. For awhile I was considered knowledgable about Sean Connery and Sausage. All because I tweeted that my youngest says sausage as shaushage. Like a tiny Sean Connery. I might have said this a couple of times- but because it made my friends laugh enough to RT and reply, suddenly I became an expert on it.

My topics are now fairly sensible. Comics, Writing and Celebrities are my top three. But buried in my topics is Cars. Yes, I have mentioned Cars frequently- but not really the kind you drive. Usually I tweet about my boys’ love for the Cars movie franchise. Or the toys. Or I share stories that took place in my car. Which hardly makes me an expert.

A friend of mine is an expert in Magic. As in Magic the Gathering. But every time I see that on his Klout profile, I wonder if Klout knows the difference between magic done by magicians, and MtG.

Also, Klout drops your score if you don’t tweet regularly. I’ve had my score dip down over the weekend.

Why am I sharing all this? I want to remind people that Klout is useful to see how you tweet and see how it might affect your reach. However, if you’re just in this to have a high Klout score, you’re approaching it wrong. Use social networks the way that you feel comfortable. Make connections, network, and promote. But don’t change what your gut tells you because someone’s algorithm thinks it isn’t the right way.

As an aside, I’m against using the same tweet message again for anything. Even if you’re asking someone to buy your book- at least try to make it a little different. That way it doesn’t seem like you’re just copy/pasting it. I was recently followed by an author, and I followed them back. They tweeted the exact same tweet at multiple times during the day. It wasn’t even a plug for their book. Just a statement. So I looked back at their tweets. They plugged other authors’ books and shared quotes from authors… but there was nothing about themselves in their feed. (Perhaps I found the first author bot?)

I don’t need to know everything about your life. I don’t want to. But if there’s no personality to your Twitter stream, I’m not going to stick around. I’m here because I want to make connections. If you’re just here to promote, that’s fine. But I’m not going to stick around.

Alright, people- what are your pet peeves when it comes to Twitter? And as far as the first part goes… do you still have any faith in your Klout score? Or are you just hanging around for perks?

Day 17 of NaBloPoMo

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